Marketing strategy of big bazaar pdf. Big Bazaar 2019-01-23

Marketing strategy of big bazaar pdf Rating: 7,7/10 958 reviews

A Study on Retail Management with Big Bazaar (MBA Project)

marketing strategy of big bazaar pdf

Food Bazaar becomes part of Big Bazaar with the launch of the first store in Mumbai at High Street Phoenix. Price in Marketing Mix of Big Bazaar Big Bazaar does not stick to anyone pricing strategy, but has multiple approaches, as its main objective is to achieve the maximum share of the market. The 30 seconds film unfolds through the eyes of a cabbie in a busy city street, he is intrigued by the disruptive visual of a well-dressed office executive carrying a bundle of old newspaper and walking through a crowded place. To increase the footfall of the store during the weekday. Indirectly or Directly Co-Branding also gives the benefits.

Next

A Study on Retail Management with Big Bazaar (MBA Project)

marketing strategy of big bazaar pdf

One approach that has grown the last decades is product placement that has become a large arena for companies to involve in their. Marketing Management - Philip Kotler 41. Consumer Experience - includes the design of the product and its packaging, the product experience for instance in a retail store and service. Big Bazaar offers food which comprises ready to eats, ready to cook packages, spices, chilled drinks, tea and coffee etc. They work on the model of economics of scale. Big Bazaar also provides delivery of products over purchases of Rs. Priority entry to Cardholders during high traffic.

Next

BIG BAZAAR RETAIL

marketing strategy of big bazaar pdf

Hence at times customers find it hard to find what they require, this leads to dissatisfaction of customers. I further state that this work is original and not submitted anywhere else for any examination. Lower Quality of Goods:- As Big Bazaar aims more toward the middle income group, the quality of goods is not of the highest quality, and this is sometimes a disadvantage as some would prefer better quality to the price, making customers to search for different places. Modern retail formats have mushroomed in metros and mini-metros. These are usually areas high in population and traffic movement.

Next

Big Bazaar: An Indian Retail Chain's Customer Loyalty Initiatives

marketing strategy of big bazaar pdf

The commercial portrays how customers can exchange any old and broken items junk and get new products at a discounted price from Big Bazaar. From a manufacturer - dominated market to a retailer - dominated, consumer — controlled market. It does this by organizing their availability on a relatively large scale and supplying them to consumers on a relatively small scale. Hence the promotional strategy in the marketing mix of Big Bazaar is mostly a 360 branding technique. Well-trained staff, the staff employed by Big-Bazaar are well-suited for modern retail.

Next

Big Bazaar

marketing strategy of big bazaar pdf

Price:- As noted the prices and offers in Big Bazaar have been one of the main attractions and reasons for its popularity. Big Bazaar is the household brand name in the shopping and is the retail stores across the India, and also known as the hypermarket. Well-dressed staff improves the overall appearance of store. Do you feel you find different product variety in Big-Bazaar? It had around 120 people just to manage crowd. The top management team typically is saddled with the responsibility of developing the firm's overall strategy. Many strategies fail due to poor implementation, but managers can avoid this by carefully introducing the new strategy and listening to any employee concerns about the changes. Herein guerrilla force is divided into small groups that selectively attack the target at its weak points.

Next

Big Bazaar: An Indian Retail Chain's Customer Loyalty Initiatives

marketing strategy of big bazaar pdf

The price ranges and the products offered are very satisfying to the customers. Thus, all this provides an overview on the marketing mix of Big Bazaar. Customer satisfaction measures are critical to any product or service company because customer satisfaction is a strong predictor of customer retention, customer loyalty and product repurchase. Vidya Balan was chosen as the brand ambassador of Big Bazaar's Price Challenge exercise. The organization simultaneously consolidates its image, develops a dialogue and nurtures its relationship with customers. Middle Class Appeal:- Considering the fact that there are a lot middle class families in India, Big Bazaar has had a huge impact on the middle class section of India, the prices, quality and sales strategy has helped in getting the middle income groups getting attracted towards Big Bazaar. Sabse Sasta Din:- With a desire to achieve sales of Rs.

Next

Big Bazaar Marketing Mix (4Ps) Strategy

marketing strategy of big bazaar pdf

Their co-operation and guidance have helped me to complete this project. This measures the gap that exists between the desired results and a firm's actual results. Entered into an agreement with Hindustan Unilever to co-develop and co-brand bakery products, which would be sold exclusively at Big Bazaar stores. Would you visit Big-Bazaar again? Over the years it has grown into a 6 days bi-annual campaign. Targets price conscious majority segment of customers. This was launched on January 26, 2006 and the result was exceptional that police had to come in to control the mammoth crowd. Attack, retreat, hide, then do it again, and again, until the competitor moves on to other markets.

Next

A Study on Retail Management with Big Bazaar (MBA Project)

marketing strategy of big bazaar pdf

Big Bazaar lays a lot of importance on bundling. These stores are normally located in high traffic areas. Big Bazaar announced the launch of 'The Great Exchange Offer'. Catering to every need in a typical family, Big Bazaar has certainly come a long way from its humble beginnings of the launch of three stores in Hyderabad, Kolkata and Bangalore to Big Bazaar is a chain of discount stores targeting the value conscious segment and has its headquarters in Jogeshwari, Mumbai. It should try to develop robust home delivery mechanism in its current area of operation. Future Group has launched its latest venture, Foodhall — a premium food destination across 10 metros in India. The Corporate Culture - increasingly brands are seen as indivisible from the vision, capabilities, personality and culture of the corporation.

Next